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.is no limit to where you can take your business.Or yourself!You've got to manage the site effectively.You need tobe well positioned on the search engines.You must knowsomething about advertising.And your site must sell.While none of this is hard or difficult to do, these skillsmust be learned.This does take time.And work.And youmust stick to it, else all prior effort is a waste.BACK NEXTCONTENTS ¤ CHAPTER ¤ APPENDICESFirst You Need A NicheThe Ultimate Shoestring Startup!What you need is a focus or niche.And the narrowerWithout a dime, you can start a business right nowthe focus, the better.The object is to become an expert inthat will in time fulfill your grandest dreams.A fortune.Athis niche.So rather than select dogs, settle on Dobermanslifestyle.Or whatever you see success to be.It's simple.or Poodles.Better than classic cars, select vintageStart a newsletter.Let a site come later!Jaguars.Oops! I can almost see the eyes tilt upward.SomeYeah, But I Don't Have A Clueare racing down the page in desperate search forsomething at least practical.Prowl the Web every minute you can spare.Look forsites of interest to you.Examine each one.Make note ofBut there is no better way to start a business thananything they seem to have overlooked.While it's hard towith a newsletter.Your age means nothing.Good writingdo, what you really want to find is a niche others haveskills help.But if yours are lacking, you can improve them.ignored.Barring that, create your own.What follows is the ultimate in practicality.All youGo to MoHotta.Com.Here's a business that couldneed is some time.You would spend a lot of bucks startinghave started with a newsletter.Say the fellow just could notup offline.You can do so free online.find really hot peppers, sauces and so forth.Since he lovedsuch things, he likely knew at least a few people who feltthe same way.So maybe there are others.BACK NEXTCONTENTS ¤ CHAPTER ¤ APPENDICESHe might have begun with a newsletter in which he targeted, And it has to be well written.Initially, writing astook orders only by checks delivered by US Mail.It's hard to well as you can must suffice.Improve your skills asmake a buck this way, but it's a great testing bed for an necessary as you continue.idea.Once interest is demonstrated and there have been aBut I Can't Write! Besides, I Hate It!few orders, it is easy to move to the Web.And to do so withconfidence.Maybe so.Click here for an article offeringSo I've Got A Niche; So Now What?suggestions for changing this.You likely already have your own email address andBut What Do I Say?access to the Web.If you don't have a mailing program,you need one.Get a free copy of Pegasus atMost anything.Talk about something you alreadyPegasus.USA.Com or the free version of Eudora atknow.Write just as you would tell a friend about it.Or findsomething you didn't know, and write about that.Eudora.Com/.But I'm No ExpertIn either program, open a new address book, and addyour address.It's not much, but it's a start.Note the last sentence above.Every time you dig inand learn something you didn't know, you expand yourNow the hard part.Write a newsletter.It does notexpertise.And when you explain this new information tohave to be long.It does not have to be profound.It doesothers, it will become clearer to you than it was whenhave to be something of interest to those you haveBACK NEXTCONTENTS ¤ CHAPTER ¤ APPENDICESyou started.As you find more, you'll know more.And that's Without a website, you can't offer to swap links.Butwhat being expert is all about.you can offer to run an ad in exchange for a link to yoursubscription routine.And you can swap ads with otherAn Audience Of Onenewsletters just getting started.One of the toughest challenges in starting aBuild a great sig file that offers your free newsletter.newsletter is the realization that you are writing only forTry something like:yourself, and maybe a couple of friends.There is atendency to kind of let things slide, for nobody is really mailto:yourname@home.com?subject=SUBSCRIBEgoing to see it.The trick is to write as though you haveMost mailing software will send you a message when this isthousands of subscribers hanging on to every word.Inclicked with SUBSCRIBE as the subject.short, always produce the best possible copy, and seek todo better next time.Get AggressivePromoting Your NewsletterGo down and talk to a real live person at your ISP(Internet Service Provider).Most offer a small amount ofThere are a lot of great ideas about promotion indisk space free for non-commercial use.You don't have to"Growing Your Subscriber List." It explains how tosay you're trying to build a business.Just explain you'reannounce your newsletter, how to promote it through ezinestarting a newsletter.No advertising.Just content.Chancesdirectories, and it includes references to other good ideas.are they'll let you put up a page with aSo check it out.In what follows, the focus is on other thingsyou can do.BACK NEXTCONTENTS ¤ CHAPTER ¤ APPENDICESsubscription form on it.Go to ListBot, grab a form, post it, $5.95/month.Pass on all free hosting services until you canand you're almost in business.You now have a small afford Pair.Com.Free sites degrade the credibility you areplatform from which to extol the virtues of your newsletter.seeking to build.And you can refer people to this URL in your newsletter andBut Where's The Profit?sig file.Even before you have a site, search the Web forLooking Aheadproducts you can sell.If you're into cabinetry, find sourcesKeep all your articles.When you do build a website, of wood, plans, and finished product.What you want areput them up as pages.Since they are focused on your products that can be drop shipped.That is, you take anniche, some will rank well on the search engines, and begin order, keep a part for yourself, forward the balance, and thedrawing traffic to your new site almost immediately.company delivers.It's not a way to get rich, but it's a greatway to start.Forget about a merchant account initially.ClickBegin even now trying to find a great domain name.here to look at "Take Credit Cards On The Cheap." OrAnd when you find one, even if you can't afford a site, buyhave a friend process your orders.In general, affiliateit.Good names are hard to find and they are disappearingprograms do not bring grand profits, but even smallrapidly.amounts are helpful initially.Go ahead and open a site as soon as you have aIn all this you are not really looking for significantgreat domain name and a few articles.Pair.Com may beprofits.You are simply learning about doing businessthe perfect answer.They provide top quality service foronline.And there is a lot to learn.Getting your site right.BACK NEXTCONTENTS ¤ CHAPTER ¤ APPENDICESWriting compelling copy that sells.Search engine within your niche by providing information and resourcespositioning.Advertising.And there's more.not available elsewhere.So What's Really Happening Here? Some Can Cut ItYour major focus remains your newsletter.You Sometimes it seems as though there are just twocontinue working to grow it.And you continue improving kinds of people in the world.Those who stick their necksyour writing skills.out and take the shot.And those who don't.The lattersometimes tend to clutch their brew come day's end, andMost important, you continue to build your credibilitymutter something about never having caught a break.and expertise, and your position within your niche [ Pobierz caÅ‚ość w formacie PDF ]