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.By viewing yourserver logs you might find out only 1/3 thenumber of people visiting brand A s page areeven hitting brand B s link! This problem can beaddressed in a number of ways - page layout,creating different graphics for the two products,etc.If you go ahead and alter your site, you can thenmonitor the traffic and see how the changeshave affected sales.It might turn out brand B issimply not as desirable as brand A, or it mayturn out that an adjustment to the site structurewas all that was necessary for boosting sales ofB.We have tried many website statisticalprograms& and by far the best is a productInsider Secrets 2 - 59NOTES:called WebTrends.Some of you may have heardof it.You get some of the information from the ISP,but not the "really good" information that youcan use to really improve your site and make itsell better.Here are some of the things that it can tell youfrom your website logs:" How many unique visitors you had, howmany page views, how many people visitedmore than once& all per day, per week, orper month" How long people stay at your site (and howlong they stay at your most popular pages)to see what pages are the most interestingto your visitors and which you have toimprove on" What are the "least requested pages"(i.e.which pages to change or get rid of)" What are the "top exit pages" - where yourvisitors are getting bored.so change thatpage" Tracks "flow" through the site.what pathpeople take through the site (where theyenter the site and what pages they go tofrom there).This is critical to make sureyou are leading people to your salesletter" If you have downloadable files (likesoftware, video files, etc.), it will show youthe stats on what files are downloaded themost/least to tell you which ones peopleare "hot" for" How about a list of client errors your visitorencountered so that you can fix them (sovisitors do not have this problem again)Insider Secrets 2 - 60NOTES:" What other websites sent you the mosttraffic.It will check to see where the visitorcame from and keep track of all this -critical to your success and see what linksare making you money" What keywords and key phrases people areusing to find your site through searchengines& how many of each searchengines sent these customer to you andunder which keywords - this is criticalinformation for search engine targeting.Knowing how high you are ranked insearch engines under certain keywords&and how many people are actually clickingon your link for each search engine is adifferent story." How many spiders visited your site (i.e.didAltaVista or Infoseek re-catalog your sitethis month?)" What were your most popular pages (andhow long they stayed there for)" What pages visitors found your sitethrough at first (which webpage they cometo first in your site).And which was theleast popular entry pages" What webpages visitors came into the mostand just left without surfing the site (theseare the pages you need to change to keepvisitors at your site!)" Where your visitors are coming from (whatcountry and what states)& gives you greatstats on targeting your market based ongeographical location" What were you busiest times of the day,week, weekend, etc.Insider Secrets 2 - 61NOTES:" Letting you know what "page not found"errors your visitors were getting and whatpage they were trying to access (so you canbuild that page or redirect that page so youdon t lose visitors)." What percentage of your visitors are usingwhat browsers.For example, you may findthat 10% of your visitors are usingNetscape 3.04 which does not supportFlash& or you may find that 3% are usingIE 2.0 which means they cannot see yourwebsite properly if you are usingJavascript.This also allows you to makeeducated judgement calls on future websitedesigns& for example, if you know that90% of all your visitors are using IE andNetscape 4.0+ then you know that if youuse Shockwave or Flash in the future, thatonly 10% of your visitors will not be able toview your special presentation& not 50%of your visitors (which it may have been ifyou didn t have these stats)." What percentage of your visitors are usingdifferent operating systems& how manyare using MAC, Windows 95, Windows 98,Windows NT, Windows 3.x, Unix, etc." It will even automatically download yourlog files at a certain time of the month andextract the information for youautomatically!Can you see how important some of thisinformation could be to your success?Note that all these stats that WebTrendsproduces are just not "the most popular" or the"least popular" blah, blah, blah, but actually giveyou all the exact counts so you know exactlyhow many visitors for "page not found errors",Insider Secrets 2 - 62NOTES:how many people visited one page and left yoursite, how many people were sent to you fromYahoo (and how many per keyword), exactly howmany people were sent to you from other top-referring websites, etc.The only unfortunate things about WebTrends,is that it is not cheap.it s $400.I am not saying that you need to have thissoftware to be successful.don t go out and buyit tomorrow unless you can afford it, your ISPshould give you the main information and statsyou need.But as you get more into promotingyour site, this information will be very valuable(let the profits from the site pay for the software).What I am trying to say it that when it is time tobuy website log analyzer software, this is theonly one you want to buy.we have tried over15 different ones and by far this was the best,hands down.On a side note, if you do want a copy at somepoint, we talk to WebTrends to se if we couldarrange for you to buy it directly from them at abetter price& but they just wouldn t budge.Let me say these guys know how to buildfantastic, useful software& but they just don tknow how to market it [ Pobierz całość w formacie PDF ]